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10 X times longer cooling * than brushing alone with 0% alcohol formula - no burn taste! Fresher smiles between brushings! - Reduce 99.9% of Bacteria** - Helps control bad breath and gives long-lasting fresh breath - Helps prevent cavities with Fluoride - better gum health*** - No burning sensation *from the study by Colgate - Palmolive USA 2017 **from clinical study in 28 volunteers age 18-64 years old, Mar - Apr 2014 by Colgate-Palmolive USA. When using after get up before brushing *** vs mouthwash with no antibacterial ingredient Enjoy a boost of confidence. Rinse with Colgate Plax twice a day after brushing! Fill the cap to the line (20ml) for one usage! Gargle for 30 seconds and split out. Do not swallow Colgate Plax Peppermint Fresh Mouthwash reduces bacteria accumulation and effectively controls bad breath for a long-lasting fresh breath - the best selling flavor of Colgate Plax